Report: WWE Raising PPV Prices In 2010

Report: WWE Raising PPV Prices In 2010

Posted by Shawn Moniz on November 6th, 2009 No Comments Printer-Friendly

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– A source who works inside the cable industry sent out the following memo detailing a price increase for WWE PPV’s starting in 2010, and also notes that they will do one less PPV a year.

As part of our ongoing efforts to maximize the WWE pay-per-view business, we have made several changes to our branding strategy in 2009. A key priority was to rename and retheme several of our events to better describe those pay-per-views and to build interest for our fans through new “hooks” and stronger themes.

In contemplating the future of the pay-per-view business, we would like to make you aware of two important changes we are making to our pay-per-view strategy in 2010.

1. WWE will increase the suggested retail price of its pay-per-view events (excluding WrestleMania), by $5.00, to $44.95. This change in the SRP shall become effective commencing with Royal Rumble, which will be held on January 31, 2010. This will be the first price increase for non-WrestleMania events since 2006. Please note that the SRP for WrestleMania will remain $54.95.

2. WWE is eliminating one of our June pay-per-view events (actually Judgment Day, although the July PPV is still unknown) therefore reducing the number of pay-per-view events in 2010 to 13 events. Please find the preliminary 2010 WWE pay-per-view event schedule below and attached.

The strategy of reducing our pay-per-view calendar to one event per month (except for October) achieves both creative and business objectives for WWE. It allows us to better develop compelling storylines and arcs in order to motivate our fans to purchase more pay-per-views. This change also allows for increased marketing windows for each event, during which we can more effectively communicate our sales message.

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