Source: Wrestling Observer Newsletter
– There have reportedly been discussions within a few people in WWE creative about the idea of building up a single world title and champion who would then headline every PPV and defend against wrestlers on both brands. The reason for this, is that back when there was a single title, fans knew who “the champ” was, and there was only one top guy in the business. This doesn’t happen now since there are two separate World Titles from their respective brands.
Since the creation of the two world titles, one for each brand, many feel that the company essentially created two Intercontinental champions, instead of two credible world champions. The basis for this in the 1980′s, the IC title was used to main event house shows and drew well, but on its own wasn’t going to sell out arenas. The general feeling is that the generation of wrestling fans today no longer see the world title as fans may have 10,20 or 30 years ago. They see it now as a prop.
It should also be noted that when the idea was brought up to Vince McMahon, he was said to be completely negative on the idea. So at this time, it doesn’t appear that there are any plans to go into this direction any time soon.
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